Westside Barbell × Slice of the Pie

Same iconic brand.
More of the revenue
it's already earning.

Westside Barbell already has the hard part — a beautiful, fast, well-instrumented store with real 5-star reviews and elite authority. These three concept pages show the upside of surfacing the proof you already own and removing small frictions. Every CRO fix from our audit is baked in — toggle "Show CRO fixes" on any page to see them.

~35.6KOrganic visits / mo today

166Products already rated 5★

$0→Non-brand commercial capture

Three Concepts

Built to convert — on your brand

FLAGSHIP
PDP

Pro Resistance Bands

Ratings surfaced · resistance in lbs · one shipping number · relevant cross-sell · sticky mobile buy-bar.

Open concept →

OPTIMIZED
COLLECTION

Bands Collection

Star ratings on every card · benefit copy (no exposed "2.89%") · shop-by-resistance filtering.

Open concept →

COACHING
LANDING

Conjugate Pathway

Conversion-focused Level 1→3 pathway targeting high-value certification demand.

Open concept →

The highest-ROI fixes from the audit

Surface the reviews you already collect. 166 products are rated 5★ in Judge.me — now the stars show on cards, PDPs, and best-sellers.

One shipping promise. The live site says $100, $125, and $149 in different places — the concept uses one number everywhere.

Specs that sell equipment. Resistance shown in lbs with a comparison table — the #1 thing band buyers need.

Relevant cross-sell. Complementary gear instead of "Mystery Apparel," plus a path to the coaching pathway.